![]() ![]() If you're looking into a camera and drawing your own conclusions, a skin-care company can help you to draw better, more accurate conclusions." "This is behavior that we're already exhibiting. "We look at our front-facing cameras to touch up makeup, take selfies, and analyze our skin," says Profis. Tech can be that objective voice.” Equally enticing: Many of these devices allow us to exist permanently inside our comfort zones by putting our everyday habits to productive use. “It’s so hard to really know if a skin-care product is working over time. "Tech is the ultimate truth teller," says Sharon Profis, an executive editor at CNET, who believes discriminating technology can help hold skin-care products and companies to account. "Buyers don't just accept what brands tell them anymore." This is exactly why the cynics among us (so all of us) are drawn to the idea of beauty gadgets that promise precision and deliver results that leave no room for interpretation. (We sound like a fun bunch, no?) "Consumer trust is at an all-time low," says Yarrow. Not only are we tightly wound, but the vast majority of people are also highly skeptical. Also in development are hairbrushes and styling tools fitted with tiny sensors that detect damage and dryness from your roots to your ends and then link to an app to prescribe restorative tips and customized treatments. The idea is that by using this data to track the status of every fine line, rough patch, blackhead, and blemish, you can accurately assess if your products are doing the trick - or if they need to be tossed out. ![]() Take, for example, new voice-enabled " smart mirrors" that adjust lighting to your needs or mirrors with embedded cameras to scrutinize your skin in microscopic - and sometimes merciless - detail. The trend has officially landed on the beauty scene, often to surreal effect. Lindstrom is referring to a wave of technically enhanced tools that collect slivers of our personal data in order to help us optimize our daily lives and routines. This is happening," says Martin Lindstrom, a branding expert and the author of Small Data: The Tiny Clues That Uncover Huge Trends (St. There's strong evidence to suggest that we're quickly moving into a realm where gadgets that evaluate our appearance and modify our behaviors are no longer simply theoretical. The queen finds comfort and vindication in its candid, incorruptible voice. This, we're told, is the basis of its appeal. But the mirror is a purely objective device, unfiltered and unbiased. One has to wonder - with all its omnipotence and insight, why couldn’t the glass just have glossed over some details? ("The fairest of them all? That's a really subjective question."). Also, no one ever blames the mirror it assumes zero responsibility for helping a serial narcissist fly into a jealous rage. The tale of Snow White has been revisited and reimagined countless times since the early 19th century, with one fictional element kept faithfully intact: Things never end well for the person who consults the magic mirror. ![]() That's when the Brothers Grimm first published their shadowy, too-menacing-for-children children’s story about a virginal beauty, a vindictive queen, and an autonomous reflection on the wall. They've been hanging around, offering blunt appraisals since the year 1812. ![]()
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